About Us

Welcome to LaDiamondsOnline.com - your one-stop resource for all the best diamonds and high-end jewelry.
Located in the heard of Manhattan's Diamond District, our gemologists are skilled at selecting only the finest diamonds available on the market while our experienced jewelers hand-pick each item that we carry in our office.

Since 1998, we have consistently delivered the finest diamonds worldwide to a wide variety of clients, including many well-known and high net-worth individuals. We've achieved our fast success in a competitive market because of our guaranteed high quality, exceptional level of customer service, and huge array of only the finest gems and stones in the world.

Our goal is to create an ultimate jewelry shopping experience for our clients by providing personal approach, exclusive pieces and best prices in the industry.
President, Alex Pinhasov

Whether you're looking for a diamond or high-end piece of jewelry that was crafted in the U.S. or abroad, we guarantee that you can find exactly the grade, style, and design that you're looking for in our showroom. Plus, many of our diamonds and jewelry pieces have been featured in popular magazines.

Order today to receive free shipping on purchases of $500 or more. Plus, you'll receive 20% off your second order and a discount of 30% when you purchase two or more items at once. Should you have any questions about our services or products, feel free to contact us via email or by calling our Toll free number. Also, we invite you to read through our Frequently Asked Questions below.

What do I do if I need to return a piece of jewelry?
We understand that you may need to return a piece of jewelry from time to time. Whatever the reason for the return, we offer a competitive return policy to help ensure that you receive the best solution possible to meet your needs. Please contact a customer service representative for more information about how we can work with you if you would like to return a pierce of jewelry that you purchased from us online or in our store.

Why LA Diamonds?
- private shopping
- guaranteed quality
- best prices
- worldwide delivery
- highly rated company
- on staff certified consultants
- servicing our customers since 1998

If I am shopping for an engagement ring, what do I need to know?
If you are shopping for an engagement ring, you may want to have an idea of what style and size your partner would like to have. For example, some women like a round cut as opposed to a heart cut. Other women like gold jewelry more than platinum or white gold.

Next, if you are purchasing a diamond for the engagement ring, you will need to know about the cut, clarity, and carats that make up the diamond. The cut and clarity of the diamond will help to cast the light in different ways, which is what will make the ring sparkle more or less. The cut can also mean the shape of the diamond. The number of carats that are in a diamond correspond with the size of the diamond. The more carats a diamond has, the larger the diamond is.

Feel free to call our diamond experts and gemologists if you have any other questions about our exceptional array of diamonds, engagement ring styles, and options.

How fast can you get the jewelry here?
We offer an assortment of shipping options, including overnight shipping for those occasions when you need your selection right away. Contact us for more information about how we can deliver your diamond to you exactly when you need it.

What if I see the piece of jewelry I want but it's not the right color of gold? If you have selected a piece of jewelry, but would like to have the color of the metal be different, there are a variety of solutions. In some cases, we can plate the metal with your color of preference. In other cases, we have the exact piece of jewelry you're looking for in your preferred metal, but are simply not displaying it. Contact one of our customer service representatives for more information about our jewelry selection or for helping finding the exact piece that you're looking for.

Our prices. With only one physical private shopping location and a steady stream of online business, our overhead costs are low. With these low overhead costs, we are able to minimize marketing, personnel, rent and other critical expenses that contribute to the high costs of jewelry from other jewelers. After all, customer service, competitive rates on top jewelry, and added value for our clients are our primary goals.